Marketing Manager, Livestock


About this role

We’re hiring a Marketing Manager focused on the Animal livestock portfolio- for our client, a pharmaceutical company, to join their team. This is a full time opportunity located in Cambridge Ontario.

Develop creative, sales-generating brand marketing plans based on sound strategy and analysis. Execute those plans flawlessly and with strict adherence to expense guidelines;

Develop compelling and effective marketing and selling tools that deliver clear, differentiating brand messages. Provide specific direction to the sales team on how to best use the tools to achieve goals, including detailers, educational brochures, staff training tools and promotional flyers;

Maintain a close connection to the Territory Managers and Veterinary Services Managers. Provide support with frequent communication and business updates, be responsive to their needs and provide the tools needed for them to execute plans;

Build connections and relationships across the entire Poultry, Swine, Ruminant organization, both within the North American Zone and with colleagues in global headquarters. Work with the Global Marketing teams to develop line extensions and product positioning, and create plans for local execution in Canada. Work collaboratively with other business channels to ensure alignment. Provide support to the commercial team in Canada as needed;

Build relationships with Key Opinion Leaders, both individuals and organizations that impact opportunity for growth and position as a market leader;

Maintain accurate production forecasts for individual product SKUs. Learn and use forecasting tools provided and submit regular updates per scheduled timelines;

Continually analyze market research and business results, strive to understand successes and challenges and quickly formulate appropriate actions to respond to identified opportunities. Regularly monitor trends within the category and develop effective and prompt plans to capitalize on market trends and respond to competitive threats;

Analyse and process market data, delivering ad hoc reports and collecting client needs;

Manage relationship with all outside vendors who provide marketing support services including agencies, market research firms, promotion companies and fulfillment centers;

Coordinate all trade shows, promotions, sponsorships and industry and customer events within the country, acting as the first representative;

Assist the Livestock and Poultry BUMs with portfolio development activities to create a complete, successful and enduring product range for the market. This includes strategic planning for products developed through our internal R&D efforts, as well as evaluation of new product opportunities presented by Business Development.


Education: Bachelor’s degree in Marketing, Business, or related field required. MBA preferred;

Work experience: Minimum 3 years of animal health marketing experience, including a strong background in developing and executing marketing strategy and plans;

Other: Travel Estimated 25%. Some international travel may be required;

Bilingual English/French is a plus.


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Any questions remaining?

Your consultant, Diana Grodowski is happy to clarify anything about this vacancy. When reaching out, use the pub number:

Account manager

Diana Grodowski
Brunel Canada - Toronto

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